The best NFL betting sites in the UK are bet365, BOYLE Sports, and William Hill. That’s what I concluded after testing 14 available bookmakers over a 7-day period from the 8th to the 14th August, 2026. Both bet365 and BoyleSports were tested using funded accounts. 

I considered the number of markets, including team and player props, as well as American football promotions, price boosts, and in-play and pre-game statistics. bet365 was one of the few bookies to offer an NFL bet builder, while BOYLE Sports’ coverage also spans the NCAA. William Hill offers over 20 outright NFL markets, including Comeback Player of the Year. 

You’ll find more information about withdrawal speeds, live streaming opportunities, and NFL promotions available on my tested sites throughout this page. 

Updated: August 13, 2026 – Scoring methodology and full bookmaker reviews are below.

bet365
Sign up for £30 free bets
Sign up with bet365
Terms & Conditions

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Terms and conditions apply
BOYLE Sports
Sign up for £40 free bets
Sign up with BOYLE Sports
Terms & Conditions

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.

Terms and conditions apply
William Hill
Sign up for £30 free bets
Sign up with William Hill
Terms & Conditions

New UK customers only, registering with promo code R30. First deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply.

Terms and conditions apply
Sky Bet
Sign up for £30 free bets
Sign up with Sky Bet
Terms & Conditions

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.

Terms and conditions apply
BetMGM
Sign up for £40 free bets
Sign up with BetMGM
Terms & Conditions

New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply.

Terms and conditions apply
10bet
Sign up for 100% up to £50
Sign up with 10bet
Terms & Conditions

Choose bonus at signup. Deposit and get 100% bonus up to £50. Wager bonus 10x. Withdrawals void bonus. Valid 30 days. Deposit used 1st. Odds, bet & payment limits & T&Cs apply.

Terms and conditions apply
Unibet
Sign up for £40 in free bets
Sign up with Unibet
Terms & Conditions

18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Terms and conditions apply
Betfred
Sign up for £50 free bets
Sign up with Betfred
Terms & Conditions

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

Terms and conditions apply
Kwiff
Sign up for £40 in free bets
Sign up with Kwiff
Terms & Conditions

New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply.

Terms and conditions apply
LiveScoreBet
Sign up for £30 in free bets
Sign up with LiveScoreBet
Terms & Conditions

New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+

Terms and conditions apply
Betano
Sign up for up to £40 free bets
Sign up with Betano
Terms & Conditions

18+ New Customers. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration. Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Free bets expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly

Terms and conditions apply
Parimatch
Sign up for £20 in free bets
Sign up with Parimatch
Terms & Conditions

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Full T&Cs apply. GambleAware.org | Please gamble responsibly

Terms and conditions apply
Coral
Sign up for £30 free bets
Sign up with Coral
Terms & Conditions

18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.

Terms and conditions apply
Ladbrokes
Sign up for £30 free bets
Sign up with Ladbrokes
Terms & Conditions

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

Terms and conditions apply

The top 14 NFL betting sites, ranked

I’ve ranked NFL betting sites based on strict criteria, including available markets. You’ll also find out what the best betting sites offer regarding betting on American football. 

BookmakerRating Best forNFL markets per gameNFL player propsIn-play statsWelcome offer
1. bet3659.0/10London games220+Yes (TD scorer, passing, rushing)Yes (Match Live tracker)Bet £10, get £30
2. BOYLE Sports8.9/10Spread and alternative lines57No (game lines only)NoBet £10, get £40
3. William Hill8.8/10Season and Super Bowl outrights12Partial (TD scorer only)Yes (in-game visualisation)Bet £10, get £30
4. Sky Bet8.8/10NFL Draft markets10Yes (QB, running back, receiver)Partial (in-play only)Bet £0.05, get £30
5. BetMGM8.7/10NFL statistics50+Partial (season-long only)Yes (win probability)Bet £10, get £40
6. 10Bet8.5/10Same-game parlays25Partial (none on preseason)Yes (H2H, win probability)100% deposit bonus up to £50
7. Unibet8.5/10Editing bets52No (no yardage props)Yes (standings, previous results)Bet £20, get £40
8. Betfred8.5/10Mobile app57No (game lines only)Yes (live scores, TV channel)Bet £10, get £50
9. Kwiff8.4/10Supercharged bets17No (all 17 are game lines)NoBet £10, get £40
10. LiveScore Bet8.4/10NFL specials6Partial (specials only)Yes (in-play stats and graphics)Bet £10, get £30
11. Betano8.3/10Player prop depth34Yes (10 props)No (no in-play graphics)Bet £10, get £30
12. Parimatch8.3/10Boosted accas34Yes (10 props, as Betano)No (no in-play graphics)Bet £10, get £20
13. Coral8.0/10NCAAF bettingUnavailableN/A N/ABet £5, get £30
14. Ladbrokes7.5/10Virtual American footballUnavailableN/A N/ABet £5, get £30

Our methodology: How we tested

I used my 15+ years of experience in sports betting to carry out accurate and transparent testing. While TNT Sports earns commission from the brands tested, this didn’t impact my rankings. 

Testing started on 05/08/2026 and concluded on 12/08/2026. 1 fixture from the opening week of the 26/27 NFL regular season was used to compare odds and available markets:

  • New England Patriots vs Seattle Seahawks (10/09/2026)

bet365 and BOYLE Sports were the only 2 funded betting accounts. Information documented from the 12 other bookmakers was obtained without financial investment. Here is the criteria used to separate the best NFL betting sites in the UK. 

🏈 NFL market depth: 25%

📊 Odds: 25%

📺 In-play betting & live streaming: 20%

📱 Mobile app: 10%

🎁 Welcome offer: 20%

🤝 Payments and trust: 10%

Market depth came down to counting the markets and prop categories on the Patriots-Seahawks game, with odds judged on the spread, moneyline, and total against the market average. Everything else was documented the same way: live market count and bet acceptance speed for in-play, store ratings and bet slip speed for the apps, whether an NFL bet qualifies for the welcome offer, and withdrawal times and support hours for payments and trust.

NFL betting sites reviewed

Below, I’ve broken down each of the 14 bookmakers I tested and documented. You’ll find the NFL markets available, which promotions punters can use on American football, and the pros and cons I noted along the way. Screenshots are dated to show when I checked each betting site.

1. bet365: The best NFL sportsbook in the UK (9.0/10)

bet365
Sign up for £30 free bets
Sign up with bet365
Terms & Conditions

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Terms and conditions apply

bet365 offers more NFL player prop markets than any other bookmaker. Punters can bet on touchdown scorers, passing yards, passing touchdowns, receiving yards, and rushing yards. 

Spread, total, and moneyline are among the 220+ markets available per NFL game. I was also able to use the bet builder to add up to 12 selections from the same fixture. Quarterback interceptions and team touchdown scorers are among the possibilities. 

bet365 bet builder with Jaxon Smith-Njigba first touchdown scorer at 15/1, Patriots v Seahawks
bet365 NFL bet builder: captured 09/08/2026

The “Bet £10 get £30 in free bets” welcome offer is eligible for American football markets, and the 1/5 minimum odds make qualifying realistic. I was unable to find any NFL streams during testing. However, I liked how a “Neutral Venue” symbol was displayed on relevant games. 

pros
  • NFL acca boosts and early payouts (17 points clear) are possible
  • 200+ rush yards in a regular season game and other niche outrights
cons
  • The maximum acca boost requires a 20-fold accumulator
  • Each-way Super Bowl bets only include 1 or 2 teams 

Our bet365 review offers a complete breakdown of the bookmaker’s platform. Operating under licence number 55148 in the UK, bet365 also covers the National Football League preseason, NCAAF, and CFL. 

2. BOYLE Sports: Top bookmaker for NFL handicaps (8.9/10)

BOYLE Sports
Sign up for £40 free bets
Sign up with BOYLE Sports
Terms & Conditions

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.

Terms and conditions apply

BOYLE Sports offers more NFL handicap markets than other NFL bookmakers. For the Patriots-Seahawks game, I found alternative handicaps ranging from +/- 5.5 to +/- 9.5 points when I checked on 10/08/2026.

Punters will earn an early payout if their team goes 17 or more points ahead at any point in the game. However, the bet builder tool isn’t available for American football. The BOYLE Sports promo code means that £40 in free bets are awarded when new members place an opening NFL bet of £10+ at odds of at least 1/2. 

BOYLE Sports American football coupon showing -6.5 and +1.5 match handicap lines with Acca Boost
NFL markets at BOYLE Sports: captured 10/08/2026

It didn’t take long to notice the lack of NFL props, with only match betting, point spreads, and total points available for American football games. This added up to 57 markets per NFL game. 

pros
  • Cash out is available on pre-game and in-play NFL bets
  • 200+ rush yards in a regular season game and other niche outrights
cons
  • BOYLE Sports’ “Results” page doesn’t include NFL stats
  • Just 1 American football-specific promotion

Our BOYLE Sports review includes the 39464 licence number, as well as information on the acca boost promo, which offers up to 100% enhanced winnings on NFL accumulators. 

3. William Hill: Best bookmaker for NFL outrights (8.8/10)

William Hill
Sign up for £30 free bets
Sign up with William Hill
Terms & Conditions

New UK customers only, registering with promo code R30. First deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply.

Terms and conditions apply

William Hill was my favourite bookmaker for NFL outright markets during testing. The list of 122 markets includes “Coach of the Year Award”, “Winning Division”, and “Worst Regular Season Record”. 

All preseason, regular season, and postseason games are covered. There is a guide that covers Super Bowl betting, college football, and the NFL draft. William Hill also offers price boosts on selected NFL games and a top price guarantee.

Super Bowl outright odds on William Hill mobile, Rams 5/1 and Ravens 9/1
William Hill’s outright NFL markets: captured 09/08/2026

I didn’t use it, but the bookmaker’s #YourOdds feature lets you make up to 3 bet requests per day. The “Bet £10 get £30 in free bets” sign-up offer is eligible for NFL bets, but is awarded in 3x £10 tokens. 

pros
  • 18 different over/under total match points options
  • NCAAF and CFL games are also covered
cons
  • No early payout American football promo
  • Limited player/team props

Our William Hill review showcases the bookmaker’s UKGC licence (WHG Limited | no. 39225) and competitive odds.

4. Sky Bet: Best for NFL Draft markets (8.8/10)

Sky Bet
Sign up for £30 free bets
Sign up with Sky Bet
Terms & Conditions

New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.

Terms and conditions apply

Sky Bet is the only bookmaker in the list of NFL betting sites that accepts bets on the number 1 overall pick in the NFL Draft. Over 50 names were available when I tested Sky Bet on 11/08/2026. 

The Build-a-bet feature allows punters to combine match winner, handicap, and total points selections into one bet. However, I was limited to 3 picks. I also liked that winning margin (4-way) betting options were available (1-13 or 14+ points). 

Sky Bet BuildABet trending NFL bet: four teams to win 10+ regular season games 2026-27
Sky Bet’s BuildABet NFL: captured 11/08/2026

There are 7 NFL Player Specials, including “Protector of the Year”. There are no promotions specific to American football. However, £30 in free bets await new members, with a £0.05 bet on available NFL markets enough to qualify. 

pros
  • The video symbol shows which games can be streamed live
  • Quarterback, running back, and receiver player props are available
cons
  • Most NFL price boosts are on the Super Bowl LXI winner
  • No pre-game statistics

Our in-depth Sky Bet review outlines more on this safe betting site (SBG Sports Limited | licence no. 67370) and how punters can withdraw winnings in a matter of hours. 

5. BetMGM: Best NFL sportsbook for Statistics (8.7/10)

BetMGM
Sign up for £40 free bets
Sign up with BetMGM
Terms & Conditions

New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply.

Terms and conditions apply

BetMGM is the only betting site I tested that offered odds on how many passing yards standout quarterbacks would complete during the 2026/27 season. The bookmaker also accepts bets on first-time Super Bowl winners, the winning conference, the winning division, and the winning state. 

BetMGM Seahawks v Patriots game lines: -3.5 spread at 17/20 and 44.5 total
BetMGM NFL regular season markets: captured 11/08/2026

I tested BetMGM on 11/08/2026 and found all NFL preseason fixtures listed, along with regular-season games. The bet builder feature is available on all games, and I was pleased to see average points scored, games over/under, and other useful statistics. 

Operated by LeoVegas Gaming PLC (licence no. 39198), BetMGM offers full and partial cash out on pre-game and in-play NFL markets. I found over 50 markets per game, although I didn’t find any player/team props for specific fixtures while documenting the betting site. 

pros
  • Passing, receiving, and rushing props on over 50 NFL players
  • Quarterback, running back, and receiver player props are available
cons
  • Most NFL price boosts are on the Super Bowl LXI winner
  • Min odds of 3/10 per leg are needed to qualify for unlimited acca boosts

6. 10Bet: Leading NFL bookmaker for in-play betting (8.5/10)

10bet
Sign up for 100% up to £50
Sign up with 10bet
Terms & Conditions

Choose bonus at signup. Deposit and get 100% bonus up to £50. Wager bonus 10x. Withdrawals void bonus. Valid 30 days. Deposit used 1st. Odds, bet & payment limits & T&Cs apply.

Terms and conditions apply

10Bet stood out from other NFL betting sites because of its in-play platform. The green play symbol makes it clear which events can be live-streamed, although no NFL preseason games were available when I documented on 12/08/2026.  

I liked using the star icon to add picks to my “Favourites” tab. It’s also easier than other betting sites to view the game date and time. 10Bet also offers accurate statistics, including previous meetings and win probability. 

10Bet NFL preseason coupon filtered to 48 hours, Lions +6.5 at 19/20 v Bengals
NFL preseason markets at 10Bet: captured 12/08/2026

Early payout is available on selected American football games and triggers when your pick goes 17 points up. There’s also a 100% welcome bonus up to £50 that can be claimed, although 10x wagering requirements apply. 

pros
  • The bet builder allows punters to combine 2+ selections
  • Pre-game statistics are available on the previous 3 head-to-head meetings 
cons
  • The NFL doesn’t feature on the live streaming schedule
  • No player or team props for preseason games

7. Unibet: Useful edit bet feature (8.5/10)

Unibet
Sign up for £40 in free bets
Sign up with Unibet
Terms & Conditions

18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.

Terms and conditions apply

Unibet is the only NFL bookmaker I tested that offers the NFL standings on its site. This is in addition to information on the head coaches, players, and previous results. 

Moneyline, handicap, and total points markets are available on all preseason, regular season, and postseason NFL games. Punters can also use the bet builder to combine up to 12 selections from a single fixture. 

Unibet moneyline view listing 16 NFL preseason fixtures with star favourites shortcuts
Unibet tested on 09/08/2026

An “Edit Bet” feature is also available on NFL markets. This allows punters to add selections to existing wagers. Additional perks are available through the Unibet Rewards Centre, including insurance, profit boosts, combo boosts, and reboosts. 

pros
  • American football is listed as one of the sports that Unibet streams live
  • The only bookmaker to accept bets on the outright winner of the CFL and NCAAF
cons
  • A £20+ bet is needed to claim your welcome offer
  • No rushing, passing, or receiving props

8. Betfred: Best sign-up offer (8.5/10)

Betfred
Sign up for £50 free bets
Sign up with Betfred
Terms & Conditions

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

Terms and conditions apply

Betfred offers 57 markets per NFL game. This is based on moneyline, spread, and total options, with no props available. Excluding Sky Bet, Betfred is also the only of the NFL bookmakers tested to display which channel is broadcasting upcoming games. For example, Sky Sports Main Event was listed under the Seattle Seahawks vs New England Patriots on 13/08/2026.

Betfred NFL pre-season coupon, Friday 14 August prices from 4/11 Bengals
Betfred’s NFL pre-season markets: captured 13/08/2026

There aren’t any American football-specific promotions. However, Betfred’s welcome offer is one of the most generous. You can claim £50 in free bets from a £10 qualifying bet. Just remember that £20 of your reward can only be used on accumulators with 4+ selections.

pros
  • Moneyline markets are available on all NFL, CFL, and NCAAF games
  • Enhanced odds and boosts on selected games
cons
  • £100,000 is the maximum payout from American football bets
  • No NFL live streaming

Our Betfred review shows that the bookmaker operates legally in the UK through Petfre Limited (licence no. 39544). 

9. Kwiff: Supercharged bets (8.4/10)

Kwiff
Sign up for £40 in free bets
Sign up with Kwiff
Terms & Conditions

New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply.

Terms and conditions apply

It’s possible for NFL bets at Kwiff to be “supercharged” by up to 20x. This can boost winnings on any bet, and the “Calendar” page allows punters to view all upcoming games. 17 markets are available per NFL game, including moneyline, spread, and total points. 

The search bar makes it easy to locate teams, players, and markets. There are also 50+ outright markets, including reaching the playoffs, coach of the year, and NFC West division winner. 

Kwiff NFL moneylines in decimal odds, Seahawks 1.42 against Patriots 2.40
NFL markets at Kwiff: captured 12/08/2026

Kwiff doesn’t offer a live streaming service, but new members can get £40 in free bets when they place a £10 qualifying bet on American football. 

pros
  • Spread markets include overtime, and there are 6 options per game
  • Trending bets are clearly displayed
cons
  • No NCAAF coverage
  • No American football live streaming

Information on Kwiff was documented on 12/08/2026, and this betting site is operated in the UK by Eaton Gate Gaming Limited (licence no. 44448). 

10. LiveScore Bet: Best NFL sportsbook for specials (8.4/10)

LiveScoreBet
Sign up for £30 in free bets
Sign up with LiveScoreBet
Terms & Conditions

New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+

Terms and conditions apply

LiveScore Bet covers every NFL game, with 6 markets per fixture. The bet builder can be used to combine up to 3 selections. The “Outrights & Specials” page features over 50 markets, including the number 1 seed, division exact order, 20-0 record, and player total sacks.

Punters can get boosted winnings on bet builder wagers with a stake of up to £50. That’s on top of the welcome offer, which is worth £30 in free bets. This promotion can be activated through a £10+ bet on American football or other sports. 

LiveScore Bet NFL preseason grid with NFL Game Pass label under each fixture
NFL markets at LiveScore Bet: captured 13/06/2026

Live American football streams are unavailable, but punters can take advantage of in-play statistics and graphics. The information documented was operated by LiveScore Betting & Gaming (licence number 56859) and took place on 11/08/2026. 

pros
  • Option to bet on the first overall pick of the NFL Draft
  • Regular NFL price boosts
cons
  • No American football early payout offer
  • No NFL live streaming opportunities

11. Betano: NFL Bet Builder Boosts (8.3/10)

Betano
Sign up for up to £40 free bets
Sign up with Betano
Terms & Conditions

18+ New Customers. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration. Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Free bets expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly

Terms and conditions apply

Betano offers 30+ markets per NFL game. This includes the pre-season, regular season, and postseason. There are also 10 player props, including passing attempts, interceptions, and rushing touchdowns. 

While it doesn’t stand out from other American football betting sites, the Betano sign-up offer is worth £40 in free bets, and punters can qualify by placing a £10+ bet on the NFL, NCAAF, or CFL. Your token expires after 14 days. 

Betano NFL Boosts tab showing bet builder boosts unavailable pre-season
Image of the NFL boosts at Betano: captured 11/08/2026

No live streaming is available at Betano, with the bet builder being the standout feature. With no markets available when I documented the bookmaker on 11/08/2026, I was unable to see how many selections I could add. 

pros
  • Bet builder boosts and boosted accas are available
  • 38 outright NFL markets
cons
  • No early payout offers
  • No live streaming or in-play graphics

Betano is operated in the UK by BV Gaming Limited (licence number 39576) and is partnered with GamCare. 

12. Parimatch: Boosted Accas (8.3/10)

Parimatch
Sign up for £20 in free bets
Sign up with Parimatch
Terms & Conditions

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Full T&Cs apply. GambleAware.org | Please gamble responsibly

Terms and conditions apply

Like Coral and Ladbrokes, Parimatch and Betano share the same operator. This means that the two NFL sportsbooks are almost identical. This includes the 30+ markets per game, bet builder, and boosted accas. 

I documented this information on 12/08/2026, and lines were available on all pre-season NFL games, along with regular-season fixtures up until 26/12/2026. You won’t find any American football live streaming, but there is a useful guide that outlines NFL markets, odds, and the schedule. 

Parimatch NFL lines grouped by date, Patriots +3.5 at 20/23 for 10 September
Image of the NFL betting page at Parimatch: captured 12/08/2026

The welcome offer is where Parimatch differs from Betano. It’s worth £20 in free bets and requires a £10 qualifying bet at odds of EVS or greater. The good news is that NFL markets are eligible. 

pros
  • Outright betting on the Super Bowl, MVP, regional season awards & more
  • 10 different player props from the CFL
cons
  • The welcome offer is only worth £20 in free bets
  • No American football-specific ongoing promotions

13. Coral: Best betting site for NCAAF markets (8.0/10)

Coral
Sign up for £30 free bets
Sign up with Coral
Terms & Conditions

18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.

Terms and conditions apply

Coral is my favourite bookmaker for NCAA and CFL betting markets. Money, spread, and total points markets are available on all games. However, having tested Coral on 12/08/2026, no NFL games were found. 

I didn’t find any early payout American football promotion, but the £30 free bets welcome offer is unlocked through a £5 bet at odds of 1/2 or greater. No live streaming icon was displayed on NCAA or CFL games, and no American football fixtures appeared on the streaming schedule. 

Coral American football hub with NFL, NCAA and CFL filters, BC Lions priced 17/10
NCAAF markets at Coral: captured 12/08/2026

Outright NFL odds at Coral are on par with bet365. For example, the LA Rams were priced at 5/1 to win the Super Bowl. 

pros
  • Outright NFL odds are the same as bet365
  • Virtual American football games begin every 3 minutes
cons
  • NFL preseason games are not covered
  • Cash out is unavailable on American football bets

Punters can read our Coral review for more details, including the UKGC licence (54743) and low betting margins. 

14. Ladbrokes: Best for Virtual American football betting (7.5/10)

Ladbrokes
Sign up for £30 free bets
Sign up with Ladbrokes
Terms & Conditions

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

Terms and conditions apply

Scrimmage Stadium is a virtual American football game at Ladbrokes. Games start every 3 minutes, and moneyline, spread, and total points markets are available. 

Given that Ladbrokes has the same operator as Coral (LC International Ltd), I wasn’t surprised to find the exact same markets and odds. I also found an American football betting guide that includes Super Bowl betting and understanding odds. 

Ladbrokes 2026/27 Super Bowl winner futures, Rams 5/1 and Seahawks 11/1
Ladbrokes outright Super Bowl markets: captured 12/08/2026

I couldn’t find any signs of NFL live streaming when I tested Ladbrokes on 12/08/2026. Unlike bet365 and William Hill, Ladbrokes only offers 1 NFL outright market. More information can be found in our Ladbrokes review.

pros
  • “Bet £5 get £30 in free bets” welcome offer
  • Combine 3+ selections through the bet builder
cons
  • No NFL regular-season games were available less than 1 month before the start of the season
  • No NFL live streaming

Best NFL betting sites by category

You will have noticed from my reviews that the betting sites differ. Some specialise in live betting, while others focus more on market depth. The table below shows the winners and runners-up in some important categories:

Best forWinnerRunner-up
Best overallbet365BOYLE Sports
Best for player prop depthBetanoParimatch
Best for spread and alternative linesBOYLE SportsSky Bet
Best for same-game parlays10Betbet365
Best price on touchdown scorer marketsWilliam HillBetMGM
Best for in-play betting10Betbet365
Best for Super Bowl and season outrightsWilliam HillBOYLE Sports
Best NFL AppBetfredbet365
Best for London gamesbet365William Hill
Best welcome offer you can use on the NFLBetfred10Bet

🏆 Best overall: bet365

bet365 offers over 220 markets on each NFL game, more than any other NFL sportsbook. While it doesn’t offer as many markets, BOYLE Sports is the runner-up in this category due to its early payout offer and competitive odds. 

🎯 Best for player prop depth: Betano

Betano accepts bets on total passing touchdowns, total interceptions, total receiving yards, and 7 other player props. This is also the case at Parimatch, with nothing separating the two sites in this area. 

↔️ Best for the spread and alternative lines: BOYLE Sports

BOYLE Sports’ NFL handicap markets are -6.5 and +6.5, while punters can bet on 5 different over/under total points outcomes. Sky Bet offers the same half-point spread options, with just 1 over/under option. 

🔗 Best for same game parlays: 10Bet

10Bet accepts up to 3 selections from money line, alternative handicap, and match result. However, game lines and alternative handicaps can’t be combined.

💰 Best price on touchdown scorer markets: William Hill

I compared the first touchdown scorer odds for Jaxon Smith-Njigba for the Seahawks against the Patriots on 11/08/2026. Here are the results:

BookmakerFirst scorer odds
William Hill11/2
BetMGM11/2
bet3655/1

⏱️ Best for in-play betting: 10Bet

I documented the performance of the best NFL betting sites during the NFL pre-season game between the Detroit Lions and Cincinnati Bengals on 14/08/2026. 10Bet’s green and red animations clearly show when there has been a price change, and markets are only suspended for less than 30 seconds after a score. 

🗓️ Best for Super Bowl and season outrights: William Hill 

With 22 outright NFL markets and more added in the build-up to the Super Bowl, William Hill was the standout NFL sportsbook in this category. The bookmaker accepts bets on the top conference seed, comeback player of the year, and more. BetMGM was a close second place, as it’s the only betting site to offer bets on the exact Super Bowl result. The Los Angeles Rams to beat the Baltimore Ravens at 33/1, for example. 

📱 Best NFL app: Betfred

The Betfred app can be downloaded on iOS and Android devices. It has a 4.6 rating from over 67,000 reviews on the App Store, and a 4.5 rating from 15,000 reviews on Google Play. 

🇬🇧 Best for the London games: bet365

Three regular season games will take place in London in October 2026. While none of the NFL betting sites I tested offered specials or increased markets, bet365 already has its spread, total, and moneyline odds in place. 

🎁 Best welcome offer you can use on the NFL: Betfred

£50 in free bets are up for grabs to new customers at Betfred. This is the highest amount from a £10 qualifying bet. 10Bet gets the runner-up spot thanks to it’s 100% deposit bonus up to £50.

NFL betting markets explained 

You’ll have noticed many different American football markets on the NFL betting sites outlined on this page. Below, I’ve explained how the most popular options work.

MarketWhat you’re betting onExample
Money lineThe winner of an NFL gameThe Steelers to beat the Packers
Spread/handicapWhether a team wins or loses by a set marginThe Denver Broncos to beat the Kansas City Chiefs at +7.5 points 
Alternative spreadA custom point spreadThe New England Patriots to beat the Indianapolis Colts at -14.5 points
Total pointsThe number of points scored by an individual team or both teams combinedThe Atlanta Falcons to score over 42.5 points against the Pittsburgh Steelers
Touchdown scorerA specific player to score the first touchdown or a touchdown at any pointChristian McCaffrey to score the first touchdown against the LA Rams
Same-game parlay/bet builderA single bet that combines multiple individual outcomesBuffalo Bills to win, Josh Allen over 2.5 passing touchdowns, total points over 48.5
OutrightThe overall outcome of a competition or eventThe Super Bowl winner or MVP

All of the best NFL betting sites offer similar prices on moneyline, spread, and total markets. That’s why player/team props and alternative lines often impact which bookmaker punters register with. 

How to bet on the NFL in the UK, step by step

The betting process is similar across all NFL bookmakers. Punters can follow the instructions below to start backing American football teams and players. For the purposes of this section, I’ve assumed that you’re already registered:

  1. Open the American football section: Select the American football button from the list of A-Z sports. 
  2. Choose a fixture: Select a game that involves teams you know about. NFL games will be listed along with NCAAF and CFL on most sites. 
  3. Pick the market: Browse available markets and choose your favourite. 
  4. Check the line and price against a second book: Use the information provided to compare with another bookmaker.
  5. Add the stake: Input the bet amount based on your balance. 
  6. Confirm: Double-check all details and confirm your bet. 

Can you watch NFL live streams on betting sites? 

Sky Sports holds the NFL broadcasting rights for the 2026/27 season. This includes the regular season, playoffs, and the 3 London games. Having tested and documented NFL betting sites during the preseason, I was unable to establish the live streaming options. This differs from many of the best football betting sites and best tennis betting sites

Some bookmakers state in their T&Cs that American football streams are available. However, a live streaming symbol wasn’t displayed next to any NFL games. 6 of the betting sites on this page offer in-play statistics and match trackers as alternatives. 

Which sites offer NFL free bets?

I found just 2 NFL-specific promotions when researching NFL betting sites. However, there are some other generic deals that American football punters are eligible for. This is on top of some generous welcome offers, which include the bet365 bonus code, Coral sign up offer, William Hill promo code, and the Betfred promo code

BookmakerOffer Key T&CsBest for
bet365Early payout: Get your bet paid out if your pick goes 17+ points clearApplies to pre-game bets on 2-way or 3-way marketsPunters who back favourites
bet365Acca boost: Up to 100% enhanced winnings2+ selections required, capped at £100,000Bettors who regularly place parlays 
BOYLE SportsPrice boosts: Enhanced odds on NFL treblesIncludes EPOSuggested bets
10BetEarly payout: Bets are settled as a win if your pick goes 17 points up during a game.NCAAF and CFL bets are not eligibleBacking favourites with stadium advantage
UnibetAcca insurance: Get your stake back as a free bet if your acca loses because of just 1 legFree bets expire after 7 days and must be used at odds of 1/2 or greaterNFL accumulators
KwiffSupercharged odds: boosted prices on selected betsAvailable on single and multiple pre-game and in-play betsRandom enhanced winnings

Betting on the London games, regular season, and Super Bowl LXI 

Unlike games that take place across the pond that kick off at 18:00 or 21:25 UK time, the three games held in London start at 14:30. You’ll see that betting markets are settled in daylight hours, rather than the middle of the night, as is often the case for NFL fans based in the UK. 

DateGameVenue
Sunday 4th OctoberIndianapolis Colts vs Washington CommandersTottenham Hotspur Stadium
Sunday 11th OctoberPhiladelphia Eagles vs Jacksonville JaguarsTottenham Hotspur Stadium
Sunday 18th OctoberHouston Texans vs Jacksonville JaguarsWembley Stadium

The NFL regular season runs from 9th September to 10th January. The playoffs then take centre stage from January 14, before Super Bowl LXI kicks off at the SoFi Stadium on February 14th. Can the Seattle Seahawks go back-to-back? The first three weeks of the season are when outright odds change the most. 

NFL betting apps

All 14 of the bookmakers documented offer a mobile app for iOS and Android users. I tested the bet365 app using my iPhone 15 to place a bet on the NFL preseason game between the Bengals and the Lions on 14/08/2026. I was able to access American football markets within 5 seconds of the app launching. 

AppApp Store RatingGoogle Play RatingNFL Notes
Betfred4.64.5Multi-match bet builder to combine picks from different games
bet3654.74.6Dynamic island widgets to keep track of in-play bets
BOYLE Sports3.62.916 points clear early payout offer. Not found on the bookmaker’s betting site

Information correct as of 12/08/2026.

Recently launched NFL betting sites 

LuckyMate and RightBet are two new betting sites that offer NFL markets in the UK. Launched in 2025 and 2026, respectively, LuckyMate offers 330+ markets per game, compared to 10+ at RightBet. LuckyMate especially, is a solid alternative if you’re looking for a modern UK bookie offering NFL.

LuckyMate
Sign up for £10 free bets
Sign up with LuckyMate
Terms & Conditions

First deposit only, £10 min deposit. Qualifying bet: min £10, on any acca or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports. £10 free bet: 2+ leg acca or Bet Builder (2+ selections), min odds 6/4 (2.5), 7-day expiry. T&Cs apply.

Terms and conditions apply
RightBet
Sign up for £20 free bets
Sign up with RightBet
Terms & Conditions

New customers only. Min £20 bet at odds 2.00+. Bets placed as Build-A-Bet / Bet Builder do not qualify. Max reward: One £10 Free Bet and two £5 Combo Free Bets. £10 Free Bet min odds 1/1 (2.00). £5 Combo Free Bets min odds 2/1 (3.0). Free Bets expire 7 days after credit. 18+. Full T&Cs apply.
Welcome Offer: Bet £20, Get £20 In Free Bets

Terms and conditions apply

Responsible gambling 

All betting sites regulated by the UK Gambling Commission must adhere to strict rules regarding responsible gambling. New customers are reminded to set a deposit limit immediately after registering. 

Time-outs, reality checks, and self-exclusion are the other tools available to punters. With NFL Sundays running long, you may consider setting a session limit. The following are leading support groups for problem players:

  • GamStop (gamstop.co.uk)
  • GamCare (gamcare.org.uk)
  • National Gambling Helpline: 0808 8020 133

FAQ’s

bet365, BOYLE Sports, and William Hill are the best American football betting sites for punters in the UK. They offer coverage of the entire season, including the playoffs and Super Bowl. They also accept bets on the NCAAF and CFL.

bet365 has the most NFL markets, with over 220 per game. This includes money line, spread, total, player/team props, and alternative lines.

While I was unable to verify NFL live streaming because of writing this page before the preseason, 5 bookmakers spoke of such a service on their betting sites.

Betfred has the best NFL app, in my opinion. It has 4.6 and 4.5 ratings on the App Store and Google Play, respectively. However, all 14 bookmakers discussed offer a native app.

Yes. An NFL bet is eligible for the sign-up offer on all 14 betting sites tested or documented. This is as long as you meet the minimum deposit and minimum odds requirements.

bet365 and Coral regularly offer leading prices on NFL games. Prices are similar across standard markets, but there are differences in props and alternative lines.

Yes, 12 of the 14 bookmakers outlined on this page accept bets on the NCAAF. Only Kwiff and LiveScoreBet don’t. Just don’t expect the same number of outright and prop markets.

The minimum stake is £0.10. This was the case at all 14 of the NFL betting sites found on this page.