The latest Talksport Bet sign up offer gives new customers the chance to back England at a huge price boost ahead of their 2026 World Cup quarter-final against Norway.

England are available at 40/1 to beat Norway in 90 minutes, compared with the standard odds of 9/10, which the bookie is calling “Three Lions Madness”. The limited-time promotion allows eligible new customers to place a maximum £1 qualifying bet, with the additional winnings paid as Free Bets if England secure victory.

After surviving a difficult match against Mexico, England remain favourites heading into the quarter-final, but Norway represent a serious test after an impressive tournament run of their own.

How to claim the Talksport Bet 40/1 odds boost on Norway vs England

talksport england vs norway 40 1 offer

To qualify for the boosted odds promotion, new customers need to complete the following steps:

  1. Register a Talksport Bet account
  2. Opt in to the promotion
  3. Make a first deposit of £5+
  4. Place your qualifying £1 bet on England in the Match Result (90 mins) market

The qualifying bet must be placed after opting in and before the match starts at 10pm tonight. If England win to seal their place in the World Cup semi finals, the original bet will be settled at the normal odds, with Free Bets added to increase the overall return to the enhanced 40/1 price.

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Norway vs England: England face another major World Cup test

England have been among the tournament favourites throughout the competition, but their latest challenge will be far from straightforward. Norway impressed in the group stage and knockout rounds, with their standout result coming in a 2-1 victory over five-time world champions Brazil.

Their progress has also been built over a longer period, having topped a qualifying group that included multiple-time winners Italy. While England remain favourites in the match result market, Norway have shown they have the quality to challenge the best teams.

Talksport Bet ambassador Ally McCoist has also brought some extra entertainment to the promotion campaign. Following his Mexico-themed appearance featuring a sombrero and an “Anyone But England” shirt, McCoist has swapped the look for a Viking hat and Norway flag foam hands ahead of the quarter-final.

Talksport Bet terms and alternative offers

The 40/1 England offer is available to new UK customers aged 18 or over. Only one customer per household can claim the promotion, and account verification checks may be required before rewards are issued.

It represents better value compared to the 30/1 offer Talksport Bet ran on England to beat Mexico last weekend, by virtue of a higher free bet amount and the comparatively higher implied probability of England beating Norway in 90 minutes.

That said, it’s less generous than the Sky Bet Norway vs England sign up offer or the Betfred World Cup promo code, which grant a similar or higher free bet amount, triggered by outcomes which are seen as far more likely, like Harry Kane to have a shot, Erling Haaland to have a shot, or a goal to be scored in the game.

Sky Bet World Cup offer
Choose from 40/1 on Kane or 40/1 on Haaland to have 1+ shots
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Terms & Conditions

New customers only. £5 minimum deposit. Place a max £1 qualifying bet on 'Harry Kane 1+ Total Shots (Including Extra Time)' market only. First £1 single bet only. 4 x £10 bet tokens. Free bets for football BuildABets only. Free bet stakes not included in returns. Free bets are non-withdrawable. 14 Day free bet expiry. Eligibility restrictions. Further T&Cs apply.

Terms and conditions apply

Customers looking for other options for a Talksport Bet alternative welcome offers, including Treble Your Winnings with boost tokens and a Welcome Rewards offer of up to £30 in Free Bets.

Existing customers can also access Matchday Boosts during the World Cup, which are tokens that are eligible on selected Bet Builder markets.

For more bookmaker comparisons, see our guides to new betting sites and other betting promotions. Always check the latest terms and gamble responsibly.