Ladbrokes Premier League betting offer: 50/1 Isak shot on target

Newcastle United and Liverpool meet at St James’ Park on Sunday afternoon for the opening weekend of the 2026/27 Premier League season, with kick-off at 4.30pm. The fixture has immediately become one of the most talked-about games of the opening round because Alexander Isak is returning to the club where he established himself as one of the Premier League’s leading strikers.

Isak’s first Liverpool season did not go as planned, with injuries and form problems limiting him to three league goals. Now, after a World Cup campaign in which he registered four goal contributions in four matches, the Sweden international has the chance to make an immediate impact against his former club.

That storyline is behind Ladbrokes’ latest Newcastle vs Liverpool betting offer, with new customers able to get 50/1 (51.00), boosted from 1/3 (1.33), on Isak to have 1+ shot on target. Here is how the promo works and what you actually get if it lands.

Ladbrokes Newcastle vs Liverpool offer: Get 50/1 on Isak to have 1+ shot on target

The offer is open to new Ladbrokes customers aged 18 or over in the UK or Republic of Ireland who have not previously deposited. You need to make a first deposit of at least £10, but only £1 of that deposit needs to be used on the qualifying bet.

To unlock the bonus, new customers need to:

1. Create and verify a Ladbrokes account and make a first deposit of at least £10. Deposits made by Neteller, PayPal, Paysafe, Skrill, pre-payment cards and certain debit cards do not qualify.
2. Place a £1 single bet before kick-off on Isak to have 1+ shot on target in Newcastle vs Liverpool.
3. Place that bet at the promotional 50/1 price. The qualifying bet cannot be cashed out.

If the bet wins, Ladbrokes settle the £1 stake and winnings at the original 1/3 price and credit 10 x £5 free bets within 24 hours of the market being settled.

The key point is that the 50/1 price is not paid as £50 cash profit. The £1 qualifying bet is settled at the original 1/3, giving a £1.33 total cash return, while the promotional reward is 10 x £5 free bets, worth £50 in total. Those free bets must be used within four days of being credited and cannot be converted directly into cash.

The offer runs until 4.30pm on Sunday 23 August, meaning the qualifying bet needs to be placed before Newcastle vs Liverpool starts.

If gambling is causing you concern, GamCare operates the National Gambling Helpline on 0808 8020 133, available 24/7.

Newcastle vs Liverpool: can Isak deliver on his St James’ Park return?

There is no shortage of narrative around Newcastle vs Liverpool, but Isak’s return to St James’ Park is the obvious subplot.

The 26-year-old striker left Newcastle for Liverpool in a British-record £125 million transfer after a prolific spell at the Magpies. His first campaign at Anfield was disrupted by fitness issues and inconsistent form, but Liverpool are now relying on him to lead their attack under new head coach Andoni Iraola.

The Reds also enter a new era after finishing fifth last season and replacing Arne Slot with the former AFC Bournemouth boss. Newcastle, meanwhile, have appointed Matthias Jaissle following Eddie Howe’s departure, and have undergone a significant squad rebuild, with Anthony Gordon, Bruno Guimaraes and Sandro Tonali among the major departures.

That makes the opening-day fixture particularly difficult to assess, although Liverpool’s recent record against Newcastle is notable. The Reds go into Sunday’s opener unbeaten in their last 19 Premier League meetings with the Magpies.

With Ladbrokes, Newcastle are 5/2 to win, the draw is 29/10 and Liverpool are 10/11. Liverpool are therefore favourites despite travelling to St James’ Park.

Odds are correct as of 21 August 2026 and subject to change.

In this case, the match result is only secondary. Ladbrokes have framed the market around Isak, and because the requirement is simply one shot on target, the selection depends on his involvement rather than Liverpool securing the victory.

Is the Ladbrokes Newcastle vs Liverpool offer worth claiming?

The headline number is the obvious attraction. 50/1 is a substantial increase from the standard 1/3 price, but the important distinction is that the boosted price is being used to determine the free-bet reward rather than turning a £1 stake into a £51 cash return.

The offer also puts the emphasis firmly on the selection landing. If Isak does not register a shot on target, there is no promotional reward. If he does, the £1 stake and winnings are paid at the original 1/3 (1.33) price, while the customer receives the 10 x £5 free bets. Those tokens then have only four days to be used, and their stake is not returned as part of any winnings.

In our opinion, the offer makes most sense for a new customer who already wants to back Isak to have 1+ shot on target in Newcastle vs Liverpool. If you do not expect that outcome, there is little reason to force the selection simply to access the promotion. In that case, the standard Ladbrokes sign up offer is the fallback worth considering instead, subject to its own eligibility and terms.

18+. New customers only. 9am 27/07/26 – 4.30pm 23/08/26. Min 1st dep £10. Certain deposit methods & bet types excl. Bet £1 on Newcastle v Liverpool FC: Isak to have 1+ shot on target, pre kick off at 50/1 for 10x £5 Free Bets (valid 4 days). Original price 1/3. Stake & winnings returned at original odds as cash on settlement. Restrictions + T&Cs apply.